Over the years there has been much hype on getting onto the web. Making the business available on the web and now the move towards mobile availability. When any new and not so new but finally more wanted form of presence arises there will be a lot of ideas on how to get there and sometimes how to get there faster.

The danger always comes from wanting to get there faster as this then exposes you to opportunist and other kinds of characters. While there may be many genuine innovators towards your goal nothing beats getting back to basics, that is just doing what you should do and doing it consistently repetitively. In other words build it right then maintain it.

So this brings me to the topic at hand, i have many friends and customers whom are entreprenuers whom have a long standing in the community and also have a lot of experience. However as times change so do the needs and skill sets. But one thing they all concure is that they have to adapt to the new ways to reach their customers.

Now more and more of them have started to focus on ranking on the web and being seen first or as close to it as they can. There have been many organisations big and small that have offered them services to help them achieve that. But sadly not many can maintain a good average or high rank. Else it will cost a whole lot more than is reasonable to the organisation (Formula cost of ranking cost less than oppurtunity, finally what is secured as business that is paid for.)

So they ask what do i advice? Well my solution is this beyond going to a big organisation that has a gurantee with penalty system in their contract go right back to basics. And to help you to achieve that there are a lot of tools that keep coming up for a reasonable price and even for free. You just got to keep up with the times.

So what is back to basics you ask. Well today the internet has got very complex and competitive. But they have also provided a lot of simplification. Now apart from ensuring that all your communications have your website listed do the following:

1. Get your website written correctly (programmed, designed etc). With the risks and challenges that all web owners have come to such as loss of their domain (possible inability to transfer ownership to business owner), loss of their web designer/programmer, technology change and much more. The current trend is to use the blog tool which is easy to handle and manage. Hence possible to keep in house or to outsource yet still keep an eye on it in an understandable way for even the lay user. To know that you have kept your website search engine friendly there are many tools on the web that can provide you reports and advice of what you need to improve or fix (which could mean add). Interestingly enough this also gives you the opportunity to become interactive with your customers just a it was to do business in person. People like to talk. The forms changes but the need does not.
2. Run that report tool. Keep the report tools run for the whole host of information that can keep you informed of what you are doing right. They come by way of the basic web analysis tools that tell you how much traffic, how often certain traffic landed on what pages, the unique vistors against revistors and such. That kind of information can guide you on what to update or write on as your users find that useful. Then the more informative reports as described above in item 1. That provides information on what parts of your website that the search engines do not find good on your website hence drop you in the ranking of whom they present first to the casual searcher. Things like your website page labels, meta tags, tags etc.
3. Use the information that you have found that your website either is good at or lacking. When good make sure you keep it up with information that is similarly attractive. Lacking find ways to introduce what you lack so that you can increase your presence.
4. Repeat. When you have found a good formula of information and actions. Repeat them. This is called maintenance.
5. Last of all evolve. Keep a track of what is new and its effectiveness. Introduce it gradually so that you know what keeps and grows your audience. Not always what is new is good for you and the audience you want. Currently making your website mobile friendly is a good idea. It is not necessary to have a mobile app. That is just more people at times pushing you product you do not need. But it is important to make sure your website is viewable in a comfortable manner on all types of devices and on with most operating systems and browsers. But where not possible, set a target of addressing where most of your target audience is. Hence know what kind of devices, os and browsers they use or is most dominant in your market.

Well that is all for now. Keep an eye out for the next article we will have. Need some help? Send an email to enquiries@kanshare.com