Through the ages there have been many mediums that the retailer has been trying to get messages across to their customers. The mediums and effectiveness have been very varied throughout the time but most finally stabilise to an effective percentage ratio to effort.
Below are some of the examples that have come about as the evolution of marketing mediums and methods over the ages.
1. The original mediums
- Direct marketing… (retailer talking to customer) No change through the ages. A customer loves the direct human touch.
- Broadcasting… (the first version was the person singing out or shouting out the message where ever they went. They had a specific role.)
- Parties to celebrate the message. First version of events to conduct marketing was via banquets and village parties.
- shows that described the products
2. The printed mediums
- Printed medium – flyers
- Printed medium – newspaper adverts
- Printed medium – brochures
- Printed mediums – catalogs
- Printed mediums – stickers
- Printed mediums – labels
- Printed mediums – car stickers
- Printed medium – Posters
3. The banners and buntings
- banners vertically
- banners horizontally
- buntings
- road signages monopoles
- road signage billboards
- Shop signage’s
4. The traditional electronic medium
- cinema pre movie adverts
- new reels
- projector displays
5. New age signage’s
- digital displays
- outdoor screen
- led screens
- indoor screens
- tvs
- display kiosks
- slide shows
6. New age electronic mediums
- radio (terrestrial, digital and internet)
- tv (terrestrial, digital and internet)
- tv (terrestrial, digital and internet) ticker tapes
- pay per view tv
- cable tv
- subscription based tv and radio
- internet banners
- internet ticker tapes
- internet adware
- websites
- social media (interactive)
- mobile adverts
- mobile apps
7. Alternate mediums
- branding on buses, taxis and other transport systems
- airplane banner dragging
- hot air balloon banners and buntings
- Airship advertising
- lazer displays
- mobile broadcasts via trucks, cars and mobile temporary static displays with recorded messages
- vouchers
- coupons
- branding sponsorships
- tshirts, cap, jackets and other clothing
- premium branding
What ever your chosen medium or combination of mediums, remember you need to be consistent in your efforts. Brand building is a long term action which requires maintenance and re-engineering periodically.