Office Sharing is just one small part of the entrepreneur facilities support business area. It starts with virtual offerings (which is shared representation of what the entrepreneur does not have or does not wish to invest in)
There are also many mind sets as to how this business should be built up from and carried out.
You could buy a franchise from a well established possibly international brand. They provide you a standard start up to get into the business. It is a quick and normally little to think about way of getting into the business. The down side is that it could work out to about as much as you earn as an employee at the end of the day. This is normally due to the upfront charges for franchise purchase, the rev share or royalties that may be charged and such. However it does have a point where even with this if you do not look at it from a percentage point of view but the absolute figure that you run through. It may look attractive. Especially since you do not need to think of branding build up, strategy, retraining, re branding, packaging and packaging logic. You could also get instant customers from brand recognition and referrals within the brand.
You could build from scratch. Herein lies the real excitement. As you can build a custom or boutique offering to your customers. And seriously the SME segment does need some customising according to the area that you are operating from. Some considerations are the demographics of the area. In some areas cheap, privacy is not a requirement, open plan options with high run rate such as hot desking is a good option. In some areas an upmarket feel is required. Not necessarily that the value for that environment is fully appreciated with returns that are easy to secure. But a little creativity can make it profitable. The variety and scale is immense and can make your blood race with the possibilities.
There is the more established name brands strategy which is the international, multi countries, multi location within each country. Their ability to be flexible is quite limited if they wish to manage the cost, as such they would have very clear developed offerings that are standardised. Their target audience is very specific. They also do mix of facility offerings. One good example is residence with office.
Then there is the mid tier multi-location outfits maybe even established in a few countries in the world but not so widely established as the name brands. Their sphere of establishment normally is driven by where their customer grow to or where partners may have interests in. Hence completeness of presence as when measured against the name brands may be less complete but they can be occassions where they will penetrate in locations that may be deemed not feasible by the more established brands. Hence here is where they will shine.
Then on the open tier, this is where most boutique to mass production outfits operate and may even grow to one of the other tiers. Some also lie in between the levels. What this tier offers is wide as is their spread of products to offer till where they could be located. For this segment the cost and price structure is very fluid.
At Kanshare like our name we are always into sharing the potential, the profits and the risks. At the open tier level where there are established businesses a collaboration of skills, ideas and offerings in addition to cross selling each others products which range from facilities to solutions. We believe the market is very wide and competition needs not be unfriendly. The sharing can even be from a point of sharing suppliers list and bulk buying.
Cost can be kept down by using the fluid labour and independent labour partners using the fixed shared service office as a platform.
With this association and collaboration model in place via working agreements and cross selling agreements, the space and product offering can be widen. Customer disappointment and inconvenience of searching will be lowered as recommendations can be provided as alternative to all sales enquiries.
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